Toyota has long been associated with high quality performance, durability, style, safety and value, and if their latest honors from Interbrand are anything to go by this innovative company is just getting started. Here we will look at what this recent round of recognition is all about and how Toyota is taking steps to continually raise the bar.
Who is Interbrand?
Interbrand is a global brand consultancy whose specialities include brand analytics, corporate design, brand strategy, brand valuation and digital brand management. For the past 17 years Interbrand has ranked the world’s top 100 brands in an annual list that is widely regarded as a benchmark of quality and performance. The list is determined following an in-depth analysis of each brand, with particular attention paid to the following key elements;
- The financial performance of brand products and/or services
- The way in which the brand influences purchasing decisions
- The brand’s ability to secure premium earnings for the company
Toyota’s 2016 recognition
In this year’s Best Brand rankings Interbrand named Toyota the Most Valuable Automaker Brand for the 5th year in a row, which is an unprecedented level of success at the Interbrand awards. Toyota also became the first automaker ever to be named in the top 5 overall Best Global Brands (coming in at number 5) and was crowned the top Asian brand for 2016 as well.
A growing powerhouse
In announcing their annual awards, Interbrand highlighted Toyota’s strong and sustained growth, with the high performing automaker having grown by a staggering 9% over the past year. Toyota was valued at $53.58 Billion – more than $10 Billion more than its nearest rival – which is no surprise when you consider that Toyota has produced more than 30 million vehicles over the past 50 years in North America alone.
The Toyota Research Institute (TRI)
One of the main drivers behind Toyota’s continued growth, development and success has been the recent creation of the Toyota Research Institute. The main focus of this cutting edge institute is research and development in the areas of robotics, artificial intelligence and materials science, with a major aim being to improve transportation safety and mobility for all. Last year Toyota pledged $1 billion over the next 5 years to support the important work of the TRI.
Toyota Connected Inc. (TC)
The Toyota brand has long been synonymous with high tech advancements and Toyota Connected Inc. was recently created to ensure that they stay at the forefront of development throughout the industry. TC’s main role is to support Toyota’s global operations by providing data driven services and solutions, such as data management, service development and data analytics.
While Toyota is proud to be recognised by Interbrand again this year, they have their sights set on even greater advancements well into the future. If you’d like to see just how far they have come first hand drop by Noral Toyota and test drive one of our many impressive new and used Toyotas today. You will find us here at 10129 MacDonald Ave Fort McMurray.