A brief history of the Toyota Corolla
The Corolla has been described as everything from the world’s most popular car to the ultimate family vehicle and it consistently is named among the top 10 most dependable vehicles of all time. Not only has this impressive vehicle been around now for almost 50 years, having played a huge role in shaping the automotive industry, but it continues to be one of the most versatile vehicles money can buy. Here is a brief look at the evolution of one of the world’s most famous rides; the one and only Toyota Corolla.
The Family Car Era
When it was first released back in 1966 in Japan, the Corolla was widely touted as the ideal car for the average family. Not only did it offer performance, reliability and value that were second to none, it also showcased many innovations that had never been seen in Japan before. For example, the first Corolla featured a European style floor shift transmission, rather than the traditional column shift; while a new MacPherson suspension system meant it could host a far larger and, therefore, more powerful engine.
The rise of fuel efficiency
By the early 1970’s the Corolla was still predominately sold only in Japan; however, a steep rise in fuel costs in North America started to make fuel efficient vehicles like the Corolla a whole lot more attractive. By this time the Corolla was in its third generation and causing quite a stir in Japan with its power, efficiency and durability, and while its progress in the North American market was slow and steady it would prove to be just the beginning.
A worldwide breakout
It wasn’t until the 1990’s that the Corolla started to catch on in a big way outside of Japan, with the fifth generation Corolla topping 3.3 million sales worldwide. These popular front wheel drive vehicles stayed true to the Corolla’s original ideals of being small yet spacious, reliable and highly fuel efficient. By the time the eighth generation Corolla was released in 1993 Toyota’s reputation for creating reliable and trustworthy vehicles was well and truly established.
North American made
The 10th generation Corolla was released in 1997 and was the first version to be built and assembled in North America, with plants opening up in Cambridge, Ontario and Freemont, California. This was certainly a welcome development for thousands of American’s that were looking to buy a reliable and affordable locally-made vehicle.
The world’s best-selling vehicle
In 2016, the Toyota Corolla will turn 50 having established itself as the world’s best-selling vehicle. As you would expect, the 2016 Corolla embraces all of the latest high-tech features and a sleek modern style that shows just how far this incredible vehicle has come, though in many ways the Corolla is just the same as it has always been; a reliable vehicle that was built to last.
If you are looking to upgrade an ageing Corolla or are in the market for your very first one, Noral Toyota can help. We have one of Alberta’s best selections of new and used Toyotas and our team of professionals will be happy to help you find the right one to suit your needs.